Last reviewed: 10 October 2026.
Information you choose to provide
When you request a survey, you may provide your name, mobile telephone number, postcode, chosen service and details about your loft or storage needs. Please do not send sensitive personal information.
How enquiry information is used
Loft King uses these details to respond, confirm postcode coverage, discuss your needs, arrange a survey and prepare a quotation. Loft King is part of Solar Direct Group, and the group customer support team may handle your initial enquiry and survey request.
Website callback requests
When you press “Request my free call”, your name, phone number, postcode and selected services are sent securely to Loft-King. We save the request in private storage on our hosting account and send a notification to the Solar Direct Group sales team so they can call you about your enquiry. Authorised office staff can access these records in the private workspace.
We also store the request time, reference and notification status. A short-lived hashed network identifier helps limit automated submissions. Your contact details are not included in website analytics events. Enquiry information is used to deal with your request and any resulting survey or quotation, and is kept only for as long as needed for those purposes and applicable record-keeping obligations.
Optional AI callback
If you separately choose an AI callback, Loft-King may use Aircall to call you about this enquiry. We send Aircall your name, phone number, postcode, selected services, offer and enquiry reference so the assistant can follow up. We also record your permission, its wording version and time. You can leave this box unticked and still request a call from our team. You can tell the assistant or the team if you do not want further calls.
Separate WhatsApp links open a message for you to review and send in WhatsApp. WhatsApp processes that information under its own privacy terms. You can use the callback form or telephone us instead.
Your choices
You can request access to or deletion of enquiry information held by the business by calling or messaging 0333 041 3834. The team may need enough information to identify the relevant enquiry. You can also choose to telephone instead of WhatsApp.
Cookies and analytics
With your permission, we load Google Ads measurement and the Meta (Facebook) Pixel to understand which adverts lead to accepted enquiries. Google and Meta may process advertising click identifiers, cookie identifiers and technical information such as your IP address, browser details and the page you are viewing. When an enquiry is accepted, we send each of them a conversion event with an enquiry reference for duplicate prevention and, for Meta, the name of the offer page you used. We do not send your name, telephone number, email or postcode through these tags. We do not enable personalised advertising, enhanced conversions or Meta automatic advanced matching in this website implementation.
Optional ad measurement is off until you choose “Allow ad measurement”; the Meta Pixel is not loaded at all before then. You can reject it and still use every enquiry form. Use “Cookie settings” in the footer to change your choice at any time. We store your choice in this browser for up to 180 days. After you opt in, we also store up to 100 measured enquiry references for duplicate prevention, expiring after 180 days. Rejecting clears this reference store, tells the Meta Pixel to stop and removes first-party Google Ads cookies and Meta cookies (_fbp and _fbc). Google Ads cookies may remain for up to 90 days and Meta cookies for up to 90 days unless removed sooner. Read how Google uses information from sites that use its services and Meta’s Privacy Policy.
Questions
Contact Loft King through the published number if you have a question about how an enquiry is handled.